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No serious company wants their key users to log into a platform with their personal accounts, this would be a security nightmare and asking for trouble

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I wonder how exactly is social media managed at larger companies. I never found an enterprise type login for Facebook, and the only way to log in is by first creating a personal account?

you’re supposed to use your personal account to create a business “profile” for the company you work for. the company is supposed to have created a space for it on business.facebook.com

creating a “pro” facebook account is indeed disallowed by the facebook’s policy

I’ve done that multiple times. works well but you indeed to not have a clear separation between work and personal life, which is not good. I don’t mind it because I don’t use facebook, but it could be a problem for other people.

I honestly don‘t get how facebook think the world works…

Usually through enterprise social media management apps. Hootsuite is the first that comes to mind, I'm sure there are many more. But I don't know what the auth looks like underneath that, an API for sure, but whose token?

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