The kind of AI everyone hates is the stuff that is built into products. This is AI representing the company. It's a foreign invader in your space.
Claws are owned by you and are custom to you. You even name them.
It's the difference between R2D2 and a robot clone trying to sell you shit.
(I'm aware that the llms themselves aren't local but they operate locally and are branded/customized/controlled by the user)