Don't forget that a lot of scams aren't initially on purpose. Eg Theranos by all accounts very gradually morphed from a mild "fake it till you make it" scheme (mild by Silicon Valley standards at least) into a full-blown scam over years of growth and funding, the lies needing to be deeper and deeper over time to cover up the earlier ones.
I guess all I'm trying to say is the fact that it's a bad strategy for a scam, doesn't really mean it's not a scam.
Those Verge motorcycles appear to actually exist and work though, so that's a data point in favour of this being real.