I was like that when I was into lifting weights. I wanted the results, but found the process incredibly grueling
With running/cycling I like the activity, not that interested in the results
A few hundreds/thousands members in cities of millions doesn't equate massive popularity. Doing cardio is unpleasant to most people, I don't understand why it's so important to cardio enthusiasts to frame them as being liars or unaware? That's not convincing anyone and your energy would be better spent trying to find other ways to entice people.
Of course cardio is unpleasant to most people, 73% of the US is overweight or obese. I'm saying for healthy individuals with a small modicum of fitness (like their bodies were evolutionarily designed to do, we are the animal kingdom's top long distance runner after all), cardio is generally enjoyable.
This article is basically just the marshmallow test: https://en.wikipedia.org/wiki/Stanford_marshmallow_experimen...
And 4-6 hours a week would be a low week for me =)