It's a transformative technology, you should definitely try it at a minimum, and long enough to get a feel for it. It takes time to learn what/where they are good/bad at and how to interact with them to get the most of out them.

I saw a GameDev talk on Ai where they showed a virtual pile of trash. It cost more than $10k, what if we go photograph trash piles and use Ai to turn them into assets?

The Steam label, maybe it means something now, but longer I think it fades. For me personally, if there is a good game than looks nice, I'm not really going to care how much Ai they used. Be mindful of where you derice industry sentiment from, and that sentiments are changing.