> The exec had several people feeding him information that the mapping app was somehow acceptable.

That might be an excuse Tim Cook himself can reasonably use, but not the exec directly responsible for the development of the new Maps app. He simply can't say he was getting information from a small number of direct underlings - he should have been in the trenches talking to the developers, testers and beta users and getting feedback directly.

He was putting his reputation on the line by being the original public presenter for the new Maps, and if he was prepared to stand up in front of the world and say "this is great" he should have first been prepared to dig a little deeper into the true nature of the new app.