I can’t think of a single thing Meta does that isn’t driven by pure greed.
The first two are definitely "heroes who lived long enough to be villains"; Oculus is more of an "I recon" due to how it was seen right up until getting bought by Facebook.
Adobe?
VRChat is thriving and some other similar envronments being quite popular as well.
Just give people something that they actually want and make it nice and people will like it - huge surprise!