Apple Stores Will Sell Lightbulbs You Can Control With Your iPad
businessinsider.com
businessinsider.com
I think a startup will eventually launch something similar on Kickstarter but more like the nest. I don't want to touch the controls, want to have the ability to but I shouldn't have to press about fifteen buttons to switch off each bulb in my house.
Also Original Source: http://www.pocket-lint.com/news/48235/philips-demos-hue-led-...
I believe it's built on ZigBee protocols so hopefully it would be possible to create 3rd-party controls. The bulbs are supposed to last 15yrs - I somehow doubt the app will have such a lifespan.