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It is extremely difficult to justify fake beef that costs more than real beef. Maybe for a niche group who care about the ethics of it, but they aren’t enough to support a market. Once fake beef costs 80% or less than real beef, it could get some traction

I have a feeling you'd start into see costs start to align if the subsidies that go towards beef producers were reallocated in the direction of more sustainable alternatives.

After a surge in popularity sales have declined steeply based on consumer demand.

Some people want hyper-realistic fake ground beef, etc. but not everyone, not all that many it turns out.

People who want to be vegetarian are also people who don't want to eat ultraprocessed food.

Authenticity is big with people. If I were to go vegetarian I'd want to eat... vegetables.

since folks are lukewarm on no-meat options, they are working on blends which in aggregate would reduce meat consumption without the tough odds of converting meat-eaters