If they can't get it passed because the people don't want it, then why do they keep trying to pass it? Some entities with a lot of power or influence clearly want it. This is the same thing we see in the US. We keep saying "no", and they keep trying.

Maybe the EU people don't want it, but at least some governing body of the EU clearly does.

There's a comment not too far up in this thread saying this is more of a US thing than an EU thing, but it looks like exactly the same pattern from where I'm sitting in the US.