For the past 5+ years it's been, "This will be the year of real work on the iPad," but they keep circling around it, trying not to make iPads accidentally powerful enough for someone to skip buying a MacBook.
Honestly that good enough for home use.
(In my experience, most non-Apple apps just seem to ignore user profiles on the Apple TV, and either behave as single-user apps, or have their own totally unrelated user profiles.)
Kinda ironic for a company when it was Jobs who said"If you don't cannibalize yourself, someone else will"...
I have an ageing iPad, but the crap software really makes me reconsider ever wanting to spend so much money for a shiny toy.
TBH, if you buy an iPad and their nice keyboard case, it costs almost as much as an MBA. This is one of the reasons I simply cannot justify getting a new iPad these days. The other is that my 8 year old iPad Pro still works just fine, in case I ever need to do iPad-ish things like draw with the pencil.
Right. Which, by my calculations, means it costs half as much as an MBA plus an iPad and their nice keyboard case.
Don't know how much either the iPad or the nice keyboard case cost by themselves, but probably more than 0. So even skipping the nice keyboard case and buying just a naked iPad in addition to the MBA still makes Apple more money.
Why would they forgo this if they're indeed the mustache-twirling capitalists like everyone says?
Which is really silly, because if someone needs to do actual work they are not going to do it on an iPad no matter how capable it is. The form factor simply does not work for getting work done. Apple has nothing to fear here.
Nonsens. The iPad is basically a 11 to 13 (Pro) monitor+computer with an amazing touch screen. Adding the official keyboard folio, or any bluetooth keyboard/mourse is trivial, and it makes for an excellent on-the-go machine. Not different to the 12-inch MacBook (circa 2015) and the older fan favorite 12-inch PowerBook G4 (circa 2003), and I know several devs who swore by them. Linus used and loved one of the latter (with PPC Linux on in his case).
The only issue is the lack of OS level support for some stuff, not the form factor.
Admins, devs working mostly on the Cloud, photographers, and writers already use it for "getting work done", I've seen execs too.
At that point, an actual laptop is simpler.
It's easy to forget that many laptops are used 99% plugged to a hub and an external monitor. I have a keyboard and mouse I like a lot, and having a tablet floating on an arm next to my other screen instead of half open clam with a useless keyboard pointing at me is incredibly freeing.
Even on the go, bringing a bluetooth (trackpoint II）keyboard is just better overall IMHO. It's up to people's taste, but tablet form factors are not some unsolved mistery. Commercial success would of course be another discussion.
Until then, I would agree that the old 12" MacBook still has a big leg up over an iPad + keyboard due to its clamshell form factor. It's so much less fussy for any use case where a keyboard matters.
Not even sure what you mean. Get a keyboard stand or a regular stand + keyboard. Never "falls over" for me.
Do you try to balance it on its side or something?
https://www.sotsu.com/products/flipaction-elite-16?variant=4...
Just let me use my own keyboard/mouse when I want to use it like a computer. Better ergonomics too as the iPad would be at a good height.
Isn't that already possible if you plugin a keyboard/mouse via a USB-C dongle/hub?
* I have 2 Sotsu Elites for my travel setup.
If I could plug my iPad into that cable to use it as a Mac I would do that all the time and buy a more powerful iPad. It would be an iPad for idle browsing and a Mac for the times I need a real computer.
I don't like Stage Manager at all in undocked mode, though. I wish it would just turn on when the iPad was docked, and turn off otherwise.
it definitely looks cool (i could see the design having been inspired by the OG Mac and 20th Anniversary Mac) but works best on a stable surface; plus if you want to use it purely as a tablet, you're left with a big clunky keyboard case to deal with.
the idea of a laptop/tablet combo is cool but i haven't seen the concept executed very successfully from either starting point.
Because portability isn’t just about weight?
There are plenty of situations where a tablet for many will be more usable than a laptop. Cramped spaces, on a plane, laying back on a couch, standing, quick pull-outs in public, or maybe when they want something that feels more personal rather than “I’m working now.” That last one is a big one. A LOT of IT people I know have moved to tablets for their personal machines because they want to be as far away as possible from anything their brain can connect to work.
Given OP specifically said “for emergencies” and “good enough,” that suggests to me they are looking for flexibility, not maximum capability, largely an area in which the modern tablet for a not insignificant number of people, excels.
> And iOS is always going to be more difficult to do real work on vs MacOS.
If your workflow depends on native macOS software, then sure, maybe. But for people whose work is browser based, cloud based, or remote (SSH, RDP, SaaS tools), iOS is perfectly viable. I know people running entire businesses from iPads and its not just viable, they prefer it, they don't even own computing devices outside of iOS/Android.
Personally, I don’t use an iPad for work, but realistically, I could. SSH exists, and most of what I use lives in a browser anyway.
I’m not sure if it’s still the case, as they trimmed down the iPad Pro quite a bit, but I don’t think the iPad is that much of a boon for travel. For the size and weight, it seems moot. I’d rather have the keyboard and trackpad of a proper MacBook, full macOS, and a system that won’t fall apart. The last time I took an iPad on a plane, the person in front of me reclined, hit the iPad, and it flew off the magnetic keyboard and I had to fish around for it on the floor. Thankfully it didn’t break.
[0] https://www.theverge.com/2020/4/20/21227741/apple-ipad-pro-m...
Portable Monitor, InnoView 15.8... https://www.amazon.com/dp/B095GG31KX?ref=ppx_pop_mob_ap_shar...
Metal Tablet Stand, a Portable... https://www.amazon.com/dp/B0C4KH2GH3?ref=ppx_pop_mob_ap_shar...
I have an iPad Air 3rd gen and my wife has a 13 inch iPad Air that she uses exclusively
Sure, it's easier to use a tablet while standing, but that's what I use my phone for, and it's always with me in my pocket. If I'm going to carry a 13" tablet around it might as well be a laptop which is thinner and lighter than a tablet + keyboard case.
Then there is always something annoying that I can't do on an iPad so I have to grab a real computer to do it.
I tried using iPads many times over the years but ended up selling them because a laptop + smartphone does everything I need better.
Besides, you can’t get a MacBook with cellular and you can’t download movies to use offline with most streaming services on a Mac since most of them don’t have Mac apps.
We travel a lot. Even I take my laptop + iPad + external USB powered/USB video display that works with one USB cable. Most of the time I just use my external display. But I can use my iPad as a third display.
I really use my personal laptop for nothing. I left it at home while we are spending a month and a half in another country. When I get off work, I don’t think about using my computer for anything - I don’t do side projects and haven’t for 30 years.
In my opinion all of that works better on a laptop. I don't use any streaming services so that functionality is not important for me, but I do recognize that may be important for some.
For me carrying a tablet + laptop while traveling would just be wasted space when I can and prefer to do everything on the laptop anyways.
And you can’t download movies from streaming services on a laptop and I have unlimited cellular data on our laptops for $25 a month. When I say we travel a lot - I mean we were on a plane going somewhere over a dozen times last year and this year we are spending a month and half doing the digital nomad thing in another country right now and we will be doing one way trips across 4 cities for two months this summer.
And you don’t need a keyboard or mouse for Zoom.
They’re pretty aware they’d be cannibalizing their lower-end laptop lineup.
The metaphor of cars vs trucks was used. For heavy duty work, trucks (Macs) will always be around. For everyone else, a car (iPad) will do just fine.
When the iPad nano was released they killed off the best selling iPad, the mini. Their statement on this was that they want to be the one to cannibalize their own products. If they don’t do it someone else will. Look at the iPhone, it made the iPod obsolete. Had they missed the boat on smartphones like Microsoft, they’d be screwed, as the iPod was half the business. Instead, they make way more on iPhones than they ever did on iPods. iPhone replaced the iPod sales and then some.
Did you mean the iPod? :)
I know plenty of people who in fact have moved to an iPad as a primary computing device, including for work/business. Including a handful of engineering leaders using remote-code solutions.
My macOS muscle memory works most of the time, but there are also quite some details which are slightly different or missing. If they would allow a macOS “mode” on iPad I would choose it over a MacBook instantly for work.
A dual boot iPad would be killer. I would go out and by the maxed out M5 if it was possible. MacOS for workdays, and iPadOS for everything else. That or just finish the last mile of iPadOS (Add terminal access, long running processes, lower level file system access, actual developer tooling.)
I think all the push notification, cloud syncing, and everything else in the background are what kill it now.
As someone who very occasionally used my iPad, I think this may be the root cause of why I gave up on it and no longer own one. I didn’t use it a lot, so the battery was always dead when I went to pick it up. This wasn’t a problem with the first gen.
I’ve accepted that I need to charge my phone daily. I will not charge something like an iPad or laptop daily. If I’m not using it on battery for 8+ hours per day, there should be no reason it can’t hold a charge. There should be a proper sleep mode, instead of just turning off the display like on a phone. I always find it awkward and frustrating when an iPad is getting a bunch of notifications, waking up the screen, every few minutes while no one is even near it and those notifications are also going to the person’s phone.
I feel the same way about the Apple Pencil. I would have used it more if they used Wacom-style tech that didn’t require the stylus be charged. Then it could simply be picked up and used… like a pencil. I don’t know what the Apple Pencil’s excuse is for not being able to hold a charge.
I'm willing to bet it's as simple as that no Apple SWEs or anyone who has to edit video or sound uses an ipad for work. As soon as Apple forced some to use one, they'd fix all of the UI problems that make them a nightmare.
If you need internet connectivity on the road regardless if Wi-Fi is available, only the iPad has that option.
Yes, you can use a Mac laptop with your phone acting as a hotspot but unless you have unlimited data, that gets expensive real fast.
Now that Apple makes their own cellular modems, it should be feasible to add them to MacBooks in the near future.
And why exactly is that different from having the cellular connection on iPad? You can have the exact same data plan on your phone that you use as hotspot.
How many TVs do you have in your living area?
Edit: Looks like there is some research to suggest that Number of TVs > Number of People in Household. 2.93 TVs to 2.54 people. https://www.aei.org/carpe-diem/more-tv-sets-2-93-than-people...
A quick Google search says that 50% of households had more than one TV in 1980.
I now live in a household of four, and these TV stats are blowing my mind.
I held off a while on giving my youngest child his own iPad because he and his brother were playing nicely together on one more often than not. It turned iPad time into social play-together time.
Remember, we're comparing to iPads. Apple intentionally hobbles them to induce demand for multiple iPads. This isn't a question of being allowed to own multiple iPads/cars. It's a question of being artificially prevented from owning a single one.
The point isn't that you have to commit to being a single-car household for life. It's that at some points in time, you can be.
I was already on my thirties when I got my first car.
Yes, but if it's your goal to have fewer cars, then you'd make an effort not to need to use it at the same time. If that's not what you're trying to do, fine. My wife and I share a car. It's slightly inconvenient sometimes, but really not bad at all. For our particular life anyway.
So here we're talking about iPads. Some families need multiple devices for various reasons. Some don't except for the fact that iPads don't support accounts. No one's saying you would have to use them. But you're not allowed to.
Well maybe that kind of company would've been aggressive about always being competitive, yeah? Instead of whatever Tim Cook is doing...
This clearly isn’t the case—the iPad Pro got the M4 processor in May 2024; the Mac didn’t get the M4 until October. So for a few months, Apple’s most powerful chip was only available for the iPad Pro.
And while the M5 MacBook Pro and the M5 iPad Pro were announced together in October 2025, none of the other Mac models have been updated to the M5.
It’s possible more M5 Macs will be announced this week; we’ll see.
I don’t think it matters to Apple whether you spend $1,000+ for an iPad or for a MacBook.
This is about software
Today, we just have on each and have to run around the house whenever we want it.
Make is useful and buyers will come. The never had issues selling multiple macs frankly.