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Comment by testfrequency | Hacker News Reader

Brewdog is pretty much a TGI Fridays that’s pretending to be edgy.

People very much don’t like their beers, the atmosphere feels fake, and there’s significantly better options in any major UK city.

It’s a shame they are closing and I feel for the employees, but nobody local really believes they are a respectable place, touristy really.

While UK nightlife/drinking/pubs like every other city in the world is slower since COVID, I still have many friends from around the world who come visit and can’t believe how busy our cities and nightlife are compared to their city back home (NYC, SF, LA, Berlin, Sydney to name a few).

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Before Brewdog if you wanted IPAs in 2000s england you paid 8 quid for a single small bottle of imported Racer 5 from Utobeer in Borough Market. They weren’t the entire change but they were a big part of it.

Oh no doubt, credit where credit is due. They served a purpose, but like anything cool in life, expansion and profits ate their soul and there are obviously so many better places to enjoy a pint (or grapefruit) these days :)

I'm sure we're in agreement that, at least in UK, there's been better pubs for 200+ years. I don't know why to go to a chain-pub with some mega-factory beer when the old-local serves a fine bitter from the same county. Am I old?

I'm not sure how old you are, but I understand that that UK beer culture is in a great place now compared to the 80s, partly due to CAMRA.

Yes it's a bit of a generayional shift. In the 2000s when I moved the UK it was all real ale. If you wanted to drink a pinecone of an IPA the Utobeer option above seemed like the only option.

But I'm a millenial. Liking IPAs is a millennial trope and younger people like less intense flavours.

Hasn’t the UK had CAMRA supporting small breweries, opposing monoculture, and running beer festivals with hundreds of different beers for like 50 years?

https://news.ycombinator.com/item?id=47224401

> People very much don’t like their beers, the atmosphere feels fake

Sorry, but you don't know 'people'. Not all. You could only speak for yourself here. If you read the article you may realize that some 'people' liked it. here and there. It was not government or military contract that brough in all that money but the 'few' pints added up to the sum. You don't have to look down people to feel good, just have some drinks perhaps....

It’s ok if you like brewdog.

If you’re from the UK, you’d also know brewdog is not nearly as busy as it once was. Of course people like it because it’s convenient, but so is going to a spoons and paying half as much for the same quality but less cool interior.

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