> Now, promotion time comes around. Engineer B’s work practically writes itself into a promotion packet: “Designed and implemented a scalable event-driven architecture, introduced a reusable abstraction layer adopted by multiple teams, and built a configuration framework enabling future extensibility.” That practically screams Staff+.

> But for Engineer A’s work, there’s almost nothing to say. “Implemented feature X.” Three words. Her work was better. But it’s invisible because of how simple she made it look. You can’t write a compelling narrative about the thing you didn’t build. Nobody gets promoted for the complexity they avoided.

Well, Engineer A's manager should help her writing a better version of her output. It's not easy, but it's their work. And if this simpler solution was actually better for the company, it should be highlighted how in terms that make sense for the business. I might be naive and too optimistic but good engineers with decent enough managers will stand out in the long run. That doesn't exclude that a few "bad" engineers can game their way up at the same time, even in functional organizations. though.