Just got approved on the Apple App Store – launching our digital rehab startup | Hacker News Reader

Just got approved on the Apple App Store – launching our digital rehab startup

1 pointspenzev2 comments

Excited to share that our startup VITA325 has officially been approved by the Apple App Store. We’re building a smartphone-based gait analysis and digital rehabilitation platform — no wearables required. The app uses built-in motion sensors and AI to generate personalized insights and progress tracking. It’s been a journey from idea → prototype → validation → App Store approval. Would love advice on: • Early traction strategies • HealthTech distribution channels • Scaling in regulated environments

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Getting your first users in regulated health is almost always slower than you expect and faster than incumbents want. The trick most teams miss early on is going B2B before B2C — a single physio clinic or rehab center running a 10-patient pilot gives you real outcomes data, which is the only thing that moves the needle in this space. No-code marketing funnels won't get you past the procurement desk at a hospital, but a PDF with before/after gait scores from 10 patients will.

On the distribution side, the quickest path I've seen is physio association conferences and LinkedIn outreach to department heads at rehab centers — not patients directly. Patients don't choose their rehab tools, clinicians do. The clinical champion model works surprisingly well even at early stage if you frame it as a research collaboration rather than a sales pitch.

What's your current plan for collecting and presenting outcomes data from your first cohort?

The B2B-first advice in the comments is right, but the piece most teams skip is that physio clinics and rehab centers don't buy software, they buy outcomes. Your pitch to a clinic owner needs to show how this reduces their admin time or improves patient retention, not just that the AI is cool.

For regulated environments, getting 2-3 pilot clinics to use it for free in exchange for documented outcomes is worth more than any marketing spend right now. That data becomes your entire sales deck for the next 10 clinics.

What does your onboarding look like for a clinic that wants to assign it to patients — is that workflow already built out?

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