That said, and hot take: people shouldn't worry about energy independent of what they pay for it. The whole point of a price is to fold a complicated manifold of scarcity-allocation into a set of scalars anyone can rank against each other. Appealing to people's sense of justice or duty to get them to use less energy than they'd otherwise be willing to buy is just asking them to lead a less utility-filled life than they can because you think you can allocate scarcity better than the market. I can't, and you can't either. Nobody can.
If you claim that people should listen to moralized pleadings and not the market because prices don't internalize certain externalities, duty is on you to get those externalities accounted so they can properly factor into prices, not apply ad-hoc patches on top of markets by manipulating people's emotions.
As for getting externalities internalized: as a society, we call the procedure for updating rules "politics", and it's as open to you as to anyone else. If you propose policy X and you can't get X enacted, perhaps it's because X is a bad idea, not because the system is broken.
Not everyone anyone claims is an externality is, in fact, a cost we must account. We should have a prior that costs are accounted and need evidence to rebut it --- and any such rebuttal must involve numbers, not emotional appeals. What specific costs are unaccounted? How large are these costs? Through what specific mechanism are they escaping existing accounting mechanisms? "I feel like we're using too many electrons for X" is not a valid argument for the existence of an unaccounted externality.
That is, unless there's some specific reason to believe otherwise, we should believe market get it right, especially with fungible commodities like kWh.