I'm not trying to dismiss this article per say. Usually I only chime in when something seems a bit off and I've found other info that might be useful to people reading said article.

For instance, this article seems to have been spawned by the recent Businessweek article re: financial forecasts for the airline industry and specifically what it may do to VA: http://www.businessweek.com/news/2012-10-17/virgin-america-t...

The tone of this particular write-up sounded very doom and gloom when in actuality VA seems to be following the annual trends of the airline industry while also pursuing an aggressive growth strategy. Not unlike many extremely popular startups (whether it works out or not, well, that's still quite a few years away).