Well you cannot be responsible for adults' discernment or their critical thinking. If those same ads are being shown to children that would be different.
And it's a fallacy to assume that critical thinking is something that you're born with. In addition to the media landscape being completely ingrained into society. I can't really escape recommender engines anymore when consuming media.
If your exposure to media is curated since you were born, how are you going to tell if you're being deceived? It's pretty much the allegory of the cave.