I've never heard of manpacks until an hour ago, but thanks to this article, I'm now a customer.
I'm curious what their churn rate was before it was reduced to 2%.
I'm curious what their churn rate was before it was reduced to 2%.
- What was churn rate before? - Is (new churn + snooze) greater or less than original churn? - What percentage of customers come off of snooze and repurchase?
Without more information, it's impossible to pinpoint whether it really is an effective strategy or just makes a nice headline.