I watched the video. My mind was not even vaguely blown. What's the big deal?
Just thought it was a cool idea. We've seen a lot of augmented reality used in advertisements and smartphone games, but not really to this effect. With the CTO of Pixar as its founder, i think they might be able to do some pretty interesting things - think games & movies with, and stories told by your favorite toys.
P.S. - I tried to downplay the title when posting to be a little more realistic re: the mindblowing, but it got changed back on me.
Who changed the title? Are you the author of the original article?
I'm really intrigued to see what the product is. The trailer is fascinating to me... AI for any toy? Given the team they've got and the current job listing, I bet there may be some mind-blowing yet to come.