You joke, but if I email Sony customer support with an updated terms of service that says the service is free now, is that equally legitimate?
The logic makes a certain amount of sense, but the logic falls flat when the service is an actual product the customer paid for and the company decides to change the terms of service after the fact. The logic also falls flat, in my opinion, when the company agreed to provide the service for a fixed term or the service can (reasonably) regarded as essential.
I hate all these TOS that always favor a company...but what if alot of society started hurling bricks back at tech companies in a sort of retaliation...not unlike Luddites damaging ye old machines?