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Comment by suobset | Hacker News Reader

I love (read, hate) the trend of using Serif fonts and marketing material that pull on nostalgic vibes. Surely, AI has been revolutionary in its own regard, for better or worse. But, the more they go into 80/90s style advertising, the more the allure of it dies.

Also this "system" just seems vulnerable af.

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Could it just be a new trend? There are just two options in this case (serifs or no), so I’d expect it to flip back and forth sometimes.

The broader trend is pulling back a bit on “minimalism,” right? I think we hit peak (or valley?) minimalism already so I guess there’s only one way to go.

I do agree with you, there is a reverse in the minimalism trends (which I am incredibly happy to see).

However, in my opinion this specific typeface and aesthetic is been taken up by AI companies to harken back to the likes of the 1984 Macintosh ads and such...in an attempt to try and convey that "$(AI_PRODUCT) is just as revolutionary as the first desktop PCs".

It does seem especially similar to old Mac ad fonts

I think you're right. AI is being sold on promises of maximalism, in a way.

Build everything, do anything, give AI all your data and thoughts and system access and it will give you the world!

I'm not surprised our own "roaring" 20s is seeing this shift.

Serifs are so back and I'm so excited.

The specific font here is clearly meant to reference the marketing for the original Macintosh.

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