I have never seen this blog format - html uploaded and shared on Dropbox. What are the benefits? Anonymity?
It seems that many blog for publicity or driving traffic (both valid reasons), which leads to using simple publishing tools (tumblr, svtble, weebly, etc), custom domains, links to the author's other content, a personal profile, and an overall media-centric approach. Curious why the OP went with this approach!