This could be positive. So far things were gamed and manipulated to some extent, with some fake content, but it was never too obvious, and a bit of a cat and mouse game with filters and whatnot. Now, it's so easy to fake content that robust systems will have to evolve, or most social media sites will become worthless, and advertisers will catch up eventually when they are paying for bot-only sites. The downside of course is that these robust systems are hard to imagine without complete loss of anonymity of the users.