The way you say "ultra processed" just shows the agro lobby did it's thing. You have to realize processed in the case of beyond is mechanically separating whole pea to use the protein.
Still, I don't really have a reason to buy it. I don't avoid meat. I specifically eat beef for, for example, creatine and iron. But I guess it is good for people who crave beef yet have an ideological resistance against meat, a niche which I'm not sure how big it is.
Perhaps a tangent, but they're not required to list "chlorine" as an ingredient if the slaughterhouse washes the beef with bleach to kill bacteria.