> Why can't we figure out the right thing faster by building the wrong thing faster?
> Because usually the customer can only tolerate so many failed attempts per unit of time. Running your fitness function is often very expensive in terms of other people's time.
Heh, depends on what you do. Many times the stakeholders can't explain what they want but can clearly articulate what they don't want when they see it.
Generate a few alternatives, have them pick, is a tried and true method in design. It was way too expensive when coding was manual, so often you need multiple rounds of meetings and emails to align.
If you don't think coding was the bottleneck, you're not thinking creatively about what's only now possible.
It's not what you can do faster (well, it is, up to a point), but also what can you now, do that would have been positively insane and out of the question before.