Decades of science communication and real life examples of knowing (of) alcohol addicts
Oh, and weed being increasingly legal to consume.
All the dive bars where you could black out off $10-20 I drunk at in college are gone. They all faced the wrecking ball, and were replaced in the past 10-15 years with apartments over targets and cvs and family friendly restaurants. A huge concerted effort to buy up these properties in piecemeal then destroy entire blocks at a time. I have no clue where kids at my college go to drink now. I have little interest in going back either as an alumnus as they destroyed all the places of my memories.
Also seems like the science on whether science communication actual changes behavior doesn't point towards it being much of a cause here.