But I would say that "thinking inside of the box" is actually an incredibly important skill in practical situations. Probably 99+% of any functioning adult's thinking is "inside-the-box" (I realize that this is sort of a nebulous/meaningless statement, sorry). Things that we don't even think about, like looking both ways before crossing the street or watching our step as we get off the bus are all examples of inside-the-box thinking. But maybe a more interesting example of inside-the-box thinking (in the context of something you might want to actually test) is communicating effectively with other humans of a similar cultural background to your own.
So to get back to the portion of the article I quoted and maybe refine my point a bit, maybe it really isn't fair to say that any answer to questions like the farm animal one is more "natural" than another, but rather only seems more natural due to the biases of our own mental models that our evolution has optimized for survival rather than to achieve any measure of fundamental truth or purity. That's perfectly okay to me, as long as the test makes no claim to measure intelligence in any "fundamental" sense, but rather in a particular sense of intelligence that arises only as a human being living on earth. It's entirely a matter of opinion whether such a sense of intelligence is of any interest or relevance, though. Personally I think it is.