The people who typically put offices together usually don't come from an academic background and they typically don't do anything by themselves. Ever. They go from meeting to meeting all day. They have no basis for understanding that some jobs require individual effort. They buy group B's pitch by default. So they make some really bad mistakes:
Open floor plan - great for people who need to ask a lot of questions. bad for people who know the answers and will get interrupted.
Face to Face seating - great for people who want to get other people's attention. bad for people who want to concentrate on hard problems.