Yup. The Facebook brand was long dead, and Meta is a good tech name even outside of AR/VR or metaverse. The fact that no one calls the company Facebook anymore shows that the rebrand was successful.
Anecdotal but my parents know about Meta, because they use FB/Messenger daily. They have no idea what Alphabet is.
Don't they? I have to remind myself that it's actually called Meta, I always call it facebook.