I guess ignore the evidence of what I can see? If it provided the value everyone says it does, then charging the amount of what you would generate for ad revenue doesn't seem like a huge ask. But that's not the objective, is it? All the players want to become the defacto AI provider, and they know bait and switch tactics is all they have.
This sentiment comes off as an abusive relationship with the tech industry. Rewarding new ways to define a race to the bottom. We never demand or expect better, just gladly roll over and throw money at your new keeper. It's sad.