There are people thay get a rolex. And good on them and they certainly send a message O:-)
There are people who like obscure Soviet watches, or hyper expensive ridiculously over complicated modern marvels, or just a few solid units from citizen and Seiko, etc etc.
I have a nice citizen blue angels navihawk with a tremendously useful ;) circular slide rule - but have much more enjoyed finding cool weird little Chinese semi-brand-name watches. Most of them will have a Seiko movement anyway, but without the brand / prestige surcharge. They're really the only jewelry / vanity thing I do - I have ten copies of same t-shirt because it's comfortable and fits me well, but I also have a watches for every occasion to match when I want to "dress up", and dozen of them cost me as much as that single citizen.