When we reached out to them, they showed us a cert about how they were GDPR compliant, issued by a huge brand-name consulting firm.
In the paper they said they implemented certain standard-mandated cryptographic measures to 'anonymize' the data. Thing is, they implemented them wrong on purpose, so that they could actually identify users by inverting hashes with a rainbow table.
There was a lot of BS legal reasoning in there but the bigname firm signed off on it. Oh and at the bottom, it had a provision, that if the company were to be sued for breach of GDPR, the consluting firm would not be liable any way.
But this was good enough for tons of companies and govt agencies to just use that software.
So that's what compliance certs get you.