In the OP's country, dog food may be considered less desirable than people food.
If you aren't willing to eat your own "dog food" because it's "less good", then you are making shitty dog food!
The entire point is that you should strive to be a company that makes dog food so good that you would be happy to eat it as not-a-dog because it's above and beyond the bar!
If you are unwilling to use your own product, fix that