The fire truck received the go ahead. They weigh 3x more than a normal firetruck. They're rushing to a different emergency. The plane is moving fast as hell. They can't just react instantaneously.
The ATC worker is clearly too stretched and such an incident was an inevitability. When they're shouting stop, they are no longer directly talking to the firetruck, which obscures the situation for everyone.
It is a terrible tragedy that will only be prevented with reform in staffing and safety procedures.
We aren’t in the aviation industry, and neither are we the NTSB.
Prosecutions and convictions do occur as a result of aviation incidents, pilots loose their jobs, pilots loose their licenses, ATC staff can be prohibited from ever working in the industry again.
We free to talk about all of those aspects here.