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Comment by tombert | Hacker News Reader

Sure, but there are plenty of cases where a deceptive name has been considered enough to at least warrant an investigation: https://en.wikipedia.org/wiki/Long_Blockchain_Corp.

I'm not saying anything is going to happen, ARM holdings has a lot more money and lawyers than Long Blockchain did, but I'm just saying that it's not weird to think that a deceptive name could be considered false advertising.

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That would not hold up considering that they consistently use 'agentic' in their press release and make no mention of 'artificial general intelligence'. Just because two things have the same acronym does not mean that they stand for the same thing. Marketing being cheeky is not a crime.

It's not "being cheeky". They know that the holy grail for AI is AGI. They know that people are going to see the acronym AGI and assume Artificial General Intelligence. They know that people aren't going to read the full article.

This isn't just a crass joke or a pun, it's outright deception. I'm not a lawyer, maybe it wouldn't hold up in court, but you cannot convince me that they aren't doing this on purpose.

of course they did it on purpose but thats not illegal. They are not at fault for individuals not reading what the acronym stands for and the intent that they place within the press release, which is very, very clear. They are not obligated or liable for others lack of due diligence.

They may not be criminally liable but they are at fault for sure.

The AGI in "Arm AGI CPU" isn't an acronym and there is no coincidence.

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