In this case it's a word that means the thing we're all developing towards apparently, but that no one actually knows how to get or even how to measure whether or not we've already gotten it , and no one really knows what will happen when it's achieeved, if it hasn't already been.

It's a bit like an even wackier more-corporate version of The Quest for the Holy Grail.

And the honest one true test for "is it a buzzword?" : Did a corporate group brand a flagship with it?

"RISC architecture is going to change everything!"