Agreed. For reference, if sora 2 was able to generate me a Google ugc product video, it would cost me like $10 and I would get it within 30 minutes if including editing. Paying a ugc content creator would cost me $50-200 plus no control over final shots plus I gotta wait for them to respond. I have 30 products in my e-commerce store— these costs add up like crazy
The other one is TV ads/cinamatic ads. For a 30 second clip expect to pay an agency $5-10k. Within a couple of days, I can make a video ad and have like $50 in api costs. Cost of production is so crazy in marketing.
Obv this is under the assumption ai is good to do either of those things. Which it hasn’t so far, best I’ve gotten is doing b-roll shots to stick together for an ad