AI has the worst sales pitch I've ever seen

I have found that technology is frequently sold by owners, rather than creators, for the two following reasons:

1. "If we don't do it, the other guy will."

2. "Because"

3. "Risks versus benefits? We'll look into that. Tomorrow. Just give me the cash."

Recall Thomas Edison's sales pitch for DC power. Electrocution. [0]

> In fact, I can think of two reasons to do it:

> 1. You think if you don’t do it, someone else will

How is that in any way a reason to do it?

true but how would one go about improving it?