I'm obviously projecting from my own experience, but it echoes so clearly how power can be wielded without actual insight and an almost arrogantly: "OK, all very nice, but the ROI...?"
The article seems to come from a company with stellar engineering so maybe doesn't apply to this case. But, the tone I imagine from that comment still stands out. To me more, precisely because of the mature engineering.
Of course ROI is important and a company exists to build it. I'm extrapolating from something tiny and thinking of the Boeing culture shift: https://news.ycombinator.com/item?id=25677848
In short, why can't good engineering just be good engineering fostered with trust and then profits?