I think most people before the age of information found meaning in life in these non-monetary "beliefs"... religion, community engagement, etc. Mostly to the benefit of the wealthy class.
I think people are finally waking up to the fact that the wealthy (parasite) class have been using these non-monetary values as a smokescreen for generations to extract more and more wealth out of the lower classes, and the internet has allowed this zeitgeist to forment.
Anecdotally, I've experienced this in the company i work at. For years and years and years, we would complain about low salaries, with respect to peer companies. And they would always throw distractions at us instead of just... raising salaries. "More happy hours, more team building activites, more company benefits that didnt actually cost anything". Anything but raise salaries.