Anyone have additional insights to what is meant here?

"...the campaign’s Quick Donate program, which allowed repeat giving online or via text message without having to re-enter credit-card information, gave about four times as much as other donors. So the program was expanded and incentivized."

- How did the Quick Donate program work? Like Amazon's 1-Click checkout?

- What was the call to action for Quick Donating again?

- How was the program expanded/incentivized?