On (2). I'd like to see someone fix that problem. Zappos did it by allowing people to return as much as they want. I don't know if the same strategy would work for clothing. Bodies are more varied than feet.

I bought a custom made leather jacket and it's by far my favourite piece of clothing. I'd love to see that whole process transfer to the web somehow and not be painful. I want to see it on the web because I want access to more people like the guy who made my jacket (I also want him to be able to make these jackets for more people, they're awesome)