Many people don’t vote because it is difficult for them, they don’t see a difference in their lives because they get screwed one way or the other no matter who is in power, and if you’ll recall the last administration was complicit in genocide which is why I voted third party.
It’s true trump is bad but so is genocide. Really hard to make the case of the lesser evil when it’s just variations on top tier criminality. You have to offer something to voters.