I think the more interesting part of this article was this statement by Prof. Fraiman, "And what is the problem in America? They don’t fit in the clothes. So why do it? Having to make larger sizes makes production so much more complex.”
I've heard that SO many times from high end designers, but which fast fashion brand is making money hand over fist? Forever 21. And they're also the ones offering lots of options for plus-size women. Bigger women are begging for cute, trendy clothes and whoever delivers it will hit pay dirt.