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What's the elevator pitch? Maybe we can help you with those advantages if you can tell us right now.

The elevator pitch is: "Mongo's ease of use without the gotchas." We have a nice simple to use query language and quick setup process. But things like analytic queries like map reduce don't lock up the entire database. Our product aims to not be a ticking time bomb of technical debt.

Sounds like an excellent elevator pitch.

Mongo has a pretty low scale ceiling and a nasty distribution story.

Can you talk a bit about how RethinkDB compares?

Agreed. It would be very useful as a potential user.

As an example, I like how Basho provides some comparisons[1] of Riak vs other popular options.

http://docs.basho.com/riak/latest/references/appendices/comp...

We're already working on something in this direction.

alex @ rethinkdb

yeh, that would be interesting to know.