> Crazy how copilot was a great brand, and might even have been the first mass market LLM product

Cortana was a great brand. Clippy is still on the shelf. Copilot could have been a deep brand if they pulled it from their flight simulators. Instead it rings hollow of any meaning.

I think it's fine. GitHub Copilot is popular as ever, especially in companies that have enterprise tier subscriptions. Plans for personal use pretty good too, pricing is competitive. The VS Code integration and agentic features aren't bad either.

Developer tools live in their own space. And I assume most devs don't really care that "Copilot" started to show up everywhere, especially in MS365 products. At least I don't. Conversely, do non-technical people care where the term comes from, and now means "LLM integration" in a bunch of MS products?

I think it's better that Google going through Bard, Gemini, IDX, Firebase Studio, Antigravity, ...