Design Is an Instrument of Strategy

Design is a tool for thought.

Regardless of whether you hire a designer to work on your startup, or just go through a design-like process yourself, you improve your thinking, vision, and strategy in this process.

As you brief and de-brief your designer, through conversations and deliverables about your brand, product, and communications, you refine what your company is about — adding iterations and layers of polish to your strategy and how you communicate it.