Yeah, we knew we wouldn't really be reaching many potential customers.
I did get a few interesting emails from potential investors, and people who work at other tech companies who saw integration potential.
I'd never spend a penny on outsourcing PR. Ever.
It was a great little boost for the team. Everyone felt really proud. Why? I don't know. It just felt good to have a wee bit of recognition after all the hard work everyone put in to launching the product.