GMail requires you to enable IMAP/POP to use it and uses proprietary auth protocol or use unsafe application passwords.
GMail IMAP also has a bunch of IMAP extensions that are unique to GMail.
Point is - primary interface to GMail is REST API that is (again) unique to GMail.
But email is a least common denominator, and like how plan9 failed to take over from unix bc unix inertia, JMAP or deltachat IM over email won't take over bc of network effect inertia, I suspect.
Pretty sure it's because MS wants you to use Outlook New (New) New and Google wants you to use their web interface. Nothing to with them being old, but everything to do with owning as much of your data as possible and have as many opportunities to show you ads as possible.