Big tech has noticed this a long time ago, which is why they hire a legion of "developer advocates", its inorganic in the beginning, but it works long-term and once certain tools get into large companies it's almost impossible to remove.
thats the cool thing about engineers they are already at your company and ofc both roles are not comparable but engineers can help
This is especially true for devtooling companies, and I'd like to see what the 'engineer as a marketer' effect can have on other companies where developers are not the main audience. Any prime examples of this?
A non devtool example I really like is Mercury when I was looking for what bank to use some engineers from Mercury reached out to me letting me know if I ever need help or run into bugs to let them know